Practically Magic Bookkeeping needed a clean, modern look for their brand launch. Owner Alex requested a gear to represent all the technical work he does in the background so a business can thrive (and because he loves gears so much he has them tattooed on this arms).

At the end of the day, Alex’s work feels like magic because he’s able to slot in seamlessly, like a gear in a clock. Speaking of, how do clocks work?